Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2023-08-28 Purchase |
2023-08-30 11:03 am |
Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director |
10,000 | $2.2182 | $22,182 | 158,478 (Direct) |
View |
2023-06-02 Purchase |
2023-06-06 4:10 pm |
Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer |
22,300 | $2.8499 | $63,553 | 108,436 (Direct) |
View |
2023-05-26 Purchase |
2023-05-30 5:44 pm |
Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail |
16,350 | $3.4523 | $56,445 | 39,427 (Direct) |
View |
2023-05-15 Purchase |
2023-05-17 08:02 am |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
50,000 | $2.9733 | $148,665 | 240,474 (Direct) |
View |
2023-05-16 Purchase |
2023-05-16 8:35 pm |
Purple Innovation Inc. | PRPL | DARLING SETH LANE Director |
17,000 | $3.025 | $51,425 | 17,000 (Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2024-03-25 Exercise |
2024-03-26 08:00 am |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
166,667 | $0 | 630,336 (Direct) |
View |
2024-03-15 Tax Withholding |
2024-03-19 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer |
3,817 | $1.56 | 29,711 (Direct) |
View |
2024-03-15 Exercise |
2024-03-19 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer |
11,176 | $0 | 29,711 (Direct) |
View |
2024-03-15 Tax Withholding |
2024-03-19 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
6,573 | $1.56 | 78,275 (Direct) |
View |
2024-03-15 Exercise |
2024-03-19 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
22,164 | $0 | 78,275 (Direct) |
View |
2024-03-15 Tax Withholding |
2024-03-19 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Krausz Keira Chief Marketing Officer |
4,815 | $1.56 | 30,119 (Direct) |
View |
2024-03-15 Exercise |
2024-03-19 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Krausz Keira Chief Marketing Officer |
11,644 | $0 | 30,119 (Direct) |
View |
2024-03-15 Tax Withholding |
2024-03-19 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail |
3,151 | $1.56 | 63,833 (Direct) |
View |
2024-03-15 Exercise |
2024-03-19 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail |
9,185 | $0 | 63,833 (Direct) |
View |
2024-03-15 Exercise |
2024-03-19 08:00 am |
N/A N/A |
Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer |
14,096 | $0 | 193,459 (Direct) |
View |
2024-03-15 Exercise |
2024-03-19 08:00 am |
N/A N/A |
Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer |
11,235 | $0 | 43,531 (Direct) |
View |
2024-03-15 Exercise |
2024-03-19 08:00 am |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
56,528 | $0 | 410,059 (Direct) |
View |
2024-03-14 Option Award |
2024-03-14 5:44 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | McDermott Tricia Chief Legal Officer |
308,641 | $0 | 308,641 (Direct) |
View |
2024-03-14 Option Award |
2024-03-14 5:43 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer |
370,371 | $0 | 370,371 (Direct) |
View |
2024-03-04 Other |
2024-03-06 08:00 am |
N/A N/A |
Purple Innovation Inc. | PRPL | Peterson Douglas Scott Director |
431,355 | $0 | 3,642,285 (Indirect) |
View |
2023-11-22 Other |
2024-02-08 4:27 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Peterson Douglas Scott Director |
149,883 | $0 | 2,929,458 (Indirect) |
View |
2023-10-25 Exercise |
2023-10-27 08:05 am |
N/A N/A |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
2,177 | $0 | 31,196 (Direct) |
View |
2023-06-20 Option Award(A) |
2023-06-27 08:02 am |
N/A N/A |
Purple Innovation Inc. | PRPL | DARLING SETH LANE Director |
31,765 | $0 | 48,765 (Indirect) |
View |
2023-06-20 Option Award |
2023-06-22 4:20 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner |
40,841 | $0 | 46,855,291 (Indirect) |
View |
2023-06-20 Option Award |
2023-06-22 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Peterson Douglas Scott Director |
31,765 | $0 | 2,629,692 (Direct) |
View |
Ownership |
2023-06-22 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Peterson Douglas Scott Director |
0 | $0 | 2,597,927 (Indirect) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail |
78,735 | $0 | 78,735 (Direct) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
98,565 | $0 | 98,565 (Direct) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer |
98,565 | $0 | 98,565 (Direct) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer |
37,750 | $0 | 37,750 (Direct) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Krausz Keira Chief Marketing Officer |
99,812 | $0 | 99,812 (Direct) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer |
120,829 | $0 | 120,829 (Direct) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DARLING SETH LANE Director |
31,765 | $0 | 48,765 (Direct) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Serow Erika Director |
31,765 | $0 | 31,765 (Direct) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HOLLINGSWORTH CLAUDIA Director |
31,765 | $0 | 73,598 (Indirect) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer |
96,300 | $0 | 96,300 (Direct) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director |
35,395 | $0 | 148,478 (Direct) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Pate R Carter Director |
31,765 | $0 | 48,714 (Direct) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
484,528 | $0 | 484,528 (Direct) |
View |
2023-06-16 Option Award |
2023-06-20 10:46 am |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
590,000 | $0 | 590,000 (Direct) |
View |
2023-06-06 Exercise |
2023-06-07 1:08 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer |
12,571 | $0 | 176,313 (Direct) |
View |