Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2025-02-19 Sale |
2025-02-21 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
24,000 | $34.94 | $838,575 | 8,732,890 (Indirect Direct) |
View |
2025-02-12 Sale |
2025-02-14 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
44,970 | $35.27 | $1,586,092 | 820,180 (Direct) |
View |
2025-01-21 Sale |
2025-01-23 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
24,000 | $43.19 | $1,036,579 | 8,756,890 (Indirect Direct) |
View |
2025-01-17 Sale |
2025-01-22 4:15 pm |
Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter |
12,300 | $44.05 | $541,815 | 46,203 (Direct) |
View |
2025-01-17 Sale |
2025-01-22 4:15 pm |
Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT |
28,246 | $45.1 | $1,273,895 | 140,369 (Direct) |
View |
2025-01-13 Sale |
2025-01-15 4:15 pm |
Vital Farms Inc. | VITL | McKeon Kathryn CHIEF MARKETING OFFICER |
12,300 | $42.08 | $517,584 | 46,203 (Direct) |
View |
2025-01-13 Sale |
2025-01-15 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
44,628 | $42.24 | $1,884,910 | 865,150 (Direct) |
View |
2024-12-19 Sale |
2024-12-23 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
24,000 | $38.19 | $916,477 | 8,780,890 (Indirect Direct) |
View |
2024-12-12 Sale |
2024-12-16 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
129,273 | $37.38 | $4,831,683 | 1,191,042 (Direct) |
View |
2024-11-19 Sale |
2024-11-21 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
5,000 | $30 | $150,000 | 939,789 (Direct) |
View |
2024-11-19 Sale |
2024-11-21 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
24,000 | $29.73 | $713,588 | 8,851,277 (Indirect Direct) |
View |
2024-11-12 Sale |
2024-11-14 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
40,650 | $28.8 | $1,170,859 | 944,463 (Direct) |
View |
2024-10-21 Sale |
2024-10-23 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
24,000 | $39.09 | $938,133 | 8,936,777 (Indirect Direct) |
View |
2024-10-14 Sale |
2024-10-16 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
44,653 | $40.07 | $1,789,246 | 923,613 (Direct) |
View |
2024-09-18 Sale |
2024-09-20 4:05 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
24,000 | $32.6 | $782,432 | 8,960,777 (Indirect Direct) |
View |
2024-09-11 Sale |
2024-09-13 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
145,400 | $31.02 | $4,510,872 | 1,136,809 (Direct) |
View |
2024-08-19 Sale |
2024-08-21 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
24,000 | $31.18 | $748,320 | 8,984,777 (Indirect Direct) |
View |
2024-08-12 Sale |
2024-08-14 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
145,502 | $30.62 | $4,455,598 | 1,671,590 (Direct) |
View |
2024-07-19 Sale |
2024-07-23 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
24,000 | $39.58 | $949,920 | 9,008,777 (Indirect Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2025-03-03 Option Award |
2025-03-05 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
34,073 | $0 | 709,805 (Direct) |
View |
2025-03-03 Option Award |
2025-03-05 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER |
14,659 | $0 | 63,749 (Direct) |
View |
2025-03-03 Option Award |
2025-03-05 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter |
7,924 | $0 | 54,127 (Direct) |
View |
2025-02-12 Exercise |
2025-02-14 4:15 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $0 | 820,180 (Direct) |
View |
2025-02-12 Exercise |
2025-02-14 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $5.3286 | 820,180 (Direct) |
View |
2025-01-17 Exercise |
2025-01-22 4:15 pm |
N/A 2028-07-01 |
Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter |
12,300 | $0 | 46,203 (Direct) |
View |
2025-01-17 Exercise |
2025-01-22 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter |
12,300 | $3.6748 | 46,203 (Direct) |
View |
2025-01-17 Exercise |
2025-01-22 4:15 pm |
N/A 2031-04-26 |
Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT |
28,246 | $0 | 140,369 (Direct) |
View |
2025-01-17 Exercise |
2025-01-22 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT |
12,253 | $15.31 | 140,369 (Direct) |
View |
2025-01-17 Exercise |
2025-01-22 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT |
15,993 | $25.56 | 140,369 (Direct) |
View |
2025-01-13 Exercise |
2025-01-15 4:15 pm |
N/A 2026-09-12 |
Vital Farms Inc. | VITL | McKeon Kathryn CHIEF MARKETING OFFICER |
12,300 | $0 | 46,203 (Direct) |
View |
2025-01-13 Exercise |
2025-01-15 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn CHIEF MARKETING OFFICER |
12,300 | $3.2461 | 46,203 (Direct) |
View |
2025-01-13 Exercise |
2025-01-15 4:15 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $0 | 865,150 (Direct) |
View |
2025-01-13 Exercise |
2025-01-15 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $5.3286 | 865,150 (Direct) |
View |
2024-12-12 Exercise |
2024-12-16 4:15 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
183,578 | $0 | 1,191,042 (Direct) |
View |
2024-12-13 Exercise |
2024-12-16 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
99,262 | $3.6748 | 1,191,042 (Direct) |
View |
2024-12-12 Exercise |
2024-12-16 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
84,316 | $5.3286 | 1,191,042 (Direct) |
View |
2024-12-09 Gift |
2024-12-11 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
50,000 | $0 | 8,804,890 (Direct) |
View |
2024-11-27 Tax Withholding |
2024-12-02 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas CHIEF SALES OFFICER |
162 | $32.34 | 65,914 (Direct) |
View |
2024-11-22 Option Award |
2024-11-26 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
3,613 | $0 | 8,854,890 (Direct) |
View |
2024-11-19 Exercise |
2024-11-21 4:15 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
5,000 | $0 | 939,789 (Direct) |
View |
2024-11-19 Exercise |
2024-11-21 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
5,000 | $5.3286 | 939,789 (Direct) |
View |
2024-11-15 Option Award |
2024-11-19 4:32 pm |
N/A N/A |
Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER |
290 | $23.91 | 49,090 (Direct) |
View |
2024-11-15 Option Award |
2024-11-19 4:31 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
326 | $23.91 | 606,025 (Direct) |
View |
2024-11-15 Option Award |
2024-11-19 4:29 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT |
270 | $23.91 | 59,371 (Direct) |
View |
2024-11-15 Option Award |
2024-11-19 4:28 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas CHIEF SALES OFFICER |
250 | $23.91 | 66,076 (Direct) |
View |
2024-11-15 Option Award |
2024-11-19 4:26 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF STRATEGY |
422 | $23.91 | 52,923 (Direct) |
View |
2024-11-12 Exercise |
2024-11-14 4:15 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
47,500 | $0 | 944,463 (Direct) |
View |
2024-11-12 Exercise |
2024-11-14 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
47,500 | $5.3286 | 944,463 (Direct) |
View |
2024-11-05 Exercise |
2024-11-07 4:15 pm |
N/A 2026-01-01 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
61,500 | $0 | 598,849 (Direct) |
View |
2024-11-05 Exercise |
2024-11-07 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
61,500 | $3.248 | 598,849 (Direct) |
View |
2024-11-05 Exercise |
2024-11-07 4:15 pm |
N/A 2026-01-01 |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
61,500 | $0 | 8,875,277 (Direct) |
View |
2024-11-05 Exercise |
2024-11-07 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
61,500 | $3.248 | 8,875,277 (Direct) |
View |
2024-10-14 Exercise |
2024-10-16 4:15 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $0 | 923,613 (Direct) |
View |
2024-10-14 Exercise |
2024-10-16 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $5.3286 | 923,613 (Direct) |
View |
2024-09-16 Option Award |
2024-09-18 4:19 pm |
N/A N/A |
Vital Farms Inc. | VITL | Van Hoven Reena Chauhan Chief People Officer |
3,581 | $0 | 3,581 (Direct) |
View |
2024-09-11 Exercise |
2024-09-13 4:15 pm |
N/A 2032-03-10 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
152,500 | $0 | 1,136,809 (Direct) |
View |
2024-09-11 Exercise |
2024-09-13 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
25,640 | $15.31 | 1,136,809 (Direct) |
View |
2024-09-11 Exercise |
2024-09-13 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
74,360 | $12.81 | 1,136,809 (Direct) |
View |
2024-09-12 Exercise |
2024-09-13 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $5.3286 | 1,136,809 (Direct) |
View |
2024-09-03 Option Award |
2024-09-05 4:34 pm |
N/A N/A |
Vital Farms Inc. | VITL | Holland Joseph Michael Chief Supply Chain Officer |
3,939 | $0 | 3,939 (Direct) |
View |
2024-08-12 Exercise |
2024-08-14 4:15 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
152,500 | $0 | 1,671,590 (Direct) |
View |
2024-08-12 Exercise |
2024-08-14 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
147,258 | $5.3286 | 1,671,590 (Direct) |
View |
2024-08-12 Exercise |
2024-08-14 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
5,242 | $12.81 | 1,671,590 (Direct) |
View |
2024-08-09 Tax Withholding |
2024-08-13 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
949 | $30.47 | 52,501 (Direct) |
View |
2024-08-08 Exercise |
2024-08-12 8:49 pm |
N/A 2028-05-22 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
27,208 | $0 | 614,666 (Direct) |
View |
2024-08-08 Exercise |
2024-08-12 8:49 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
27,208 | $3.6748 | 614,666 (Direct) |
View |
2024-07-31 Exercise |
2024-08-02 4:05 pm |
N/A 2026-01-01 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
30,357 | $0 | 614,666 (Direct) |
View |
2024-07-31 Exercise |
2024-08-02 4:05 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
11,407 | $3.2461 | 614,666 (Direct) |
View |
2024-07-31 Exercise |
2024-08-02 4:05 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
9,590 | $3.6748 | 614,666 (Direct) |
View |
2024-07-31 Exercise |
2024-08-02 4:05 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
9,360 | $3.248 | 614,666 (Direct) |
View |
2024-07-24 Exercise |
2024-07-26 4:05 pm |
N/A 2026-01-01 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
30,000 | $0 | 467,199 (Direct) |
View |
2024-07-24 Exercise |
2024-07-26 4:05 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
30,000 | $3.248 | 467,199 (Direct) |
View |