Insider Trading & Ownership - Vital Farms Inc. (VITL)

Real time insider trading transaction history:

  • Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
  • Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
Time period
Insider Trading Transactions for Vital Farms Inc.
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Common stock purchase or sale:
Transaction
Date
Reported
DateTime
Company Symbol Insider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2025-02-19
Sale
2025-02-21
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000 $34.94 $838,575 8,732,890
(Indirect
Direct)
View
2025-02-12
Sale
2025-02-14
4:15 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
44,970 $35.27 $1,586,092 820,180
(Direct)
View
2025-01-21
Sale
2025-01-23
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000 $43.19 $1,036,579 8,756,890
(Indirect
Direct)
View
2025-01-17
Sale
2025-01-22
4:15 pm
Vital Farms Inc. VITL McKeon Kathryn
CMO and GM, Butter
12,300 $44.05 $541,815 46,203
(Direct)
View
2025-01-17
Sale
2025-01-22
4:15 pm
Vital Farms Inc. VITL Bal Joanne
GC, SEC. AND HEAD OF IMPACT
28,246 $45.1 $1,273,895 140,369
(Direct)
View
2025-01-13
Sale
2025-01-15
4:15 pm
Vital Farms Inc. VITL McKeon Kathryn
CHIEF MARKETING OFFICER
12,300 $42.08 $517,584 46,203
(Direct)
View
2025-01-13
Sale
2025-01-15
4:15 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
44,628 $42.24 $1,884,910 865,150
(Direct)
View
2024-12-19
Sale
2024-12-23
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000 $38.19 $916,477 8,780,890
(Indirect
Direct)
View
2024-12-12
Sale
2024-12-16
4:15 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
129,273 $37.38 $4,831,683 1,191,042
(Direct)
View
2024-11-19
Sale
2024-11-21
4:15 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
5,000 $30 $150,000 939,789
(Direct)
View
2024-11-19
Sale
2024-11-21
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000 $29.73 $713,588 8,851,277
(Indirect
Direct)
View
2024-11-12
Sale
2024-11-14
4:15 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
40,650 $28.8 $1,170,859 944,463
(Direct)
View
2024-10-21
Sale
2024-10-23
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000 $39.09 $938,133 8,936,777
(Indirect
Direct)
View
2024-10-14
Sale
2024-10-16
4:15 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
44,653 $40.07 $1,789,246 923,613
(Direct)
View
2024-09-18
Sale
2024-09-20
4:05 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000 $32.6 $782,432 8,960,777
(Indirect
Direct)
View
2024-09-11
Sale
2024-09-13
4:15 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
145,400 $31.02 $4,510,872 1,136,809
(Direct)
View
2024-08-19
Sale
2024-08-21
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000 $31.18 $748,320 8,984,777
(Indirect
Direct)
View
2024-08-12
Sale
2024-08-14
4:15 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
145,502 $30.62 $4,455,598 1,671,590
(Direct)
View
2024-07-19
Sale
2024-07-23
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000 $39.58 $949,920 9,008,777
(Indirect
Direct)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
Company Symnbol Insider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
34,073 $0 709,805
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Wrede Thilo
CHIEF FINANCIAL OFFICER
14,659 $0 63,749
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc. VITL McKeon Kathryn
CMO and GM, Butter
7,924 $0 54,127
(Direct)
View
2025-02-12
Exercise
2025-02-14
4:15 pm
N/A
2029-08-28
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
52,500 $0 820,180
(Direct)
View
2025-02-12
Exercise
2025-02-14
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
52,500 $5.3286 820,180
(Direct)
View
2025-01-17
Exercise
2025-01-22
4:15 pm
N/A
2028-07-01
Vital Farms Inc. VITL McKeon Kathryn
CMO and GM, Butter
12,300 $0 46,203
(Direct)
View
2025-01-17
Exercise
2025-01-22
4:15 pm
N/A
N/A
Vital Farms Inc. VITL McKeon Kathryn
CMO and GM, Butter
12,300 $3.6748 46,203
(Direct)
View
2025-01-17
Exercise
2025-01-22
4:15 pm
N/A
2031-04-26
Vital Farms Inc. VITL Bal Joanne
GC, SEC. AND HEAD OF IMPACT
28,246 $0 140,369
(Direct)
View
2025-01-17
Exercise
2025-01-22
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Bal Joanne
GC, SEC. AND HEAD OF IMPACT
12,253 $15.31 140,369
(Direct)
View
2025-01-17
Exercise
2025-01-22
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Bal Joanne
GC, SEC. AND HEAD OF IMPACT
15,993 $25.56 140,369
(Direct)
View
2025-01-13
Exercise
2025-01-15
4:15 pm
N/A
2026-09-12
Vital Farms Inc. VITL McKeon Kathryn
CHIEF MARKETING OFFICER
12,300 $0 46,203
(Direct)
View
2025-01-13
Exercise
2025-01-15
4:15 pm
N/A
N/A
Vital Farms Inc. VITL McKeon Kathryn
CHIEF MARKETING OFFICER
12,300 $3.2461 46,203
(Direct)
View
2025-01-13
Exercise
2025-01-15
4:15 pm
N/A
2029-08-28
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
52,500 $0 865,150
(Direct)
View
2025-01-13
Exercise
2025-01-15
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
52,500 $5.3286 865,150
(Direct)
View
2024-12-12
Exercise
2024-12-16
4:15 pm
N/A
2029-08-28
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
183,578 $0 1,191,042
(Direct)
View
2024-12-13
Exercise
2024-12-16
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
99,262 $3.6748 1,191,042
(Direct)
View
2024-12-12
Exercise
2024-12-16
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
84,316 $5.3286 1,191,042
(Direct)
View
2024-12-09
Gift
2024-12-11
4:15 pm
N/A
N/A
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
50,000 $0 8,804,890
(Direct)
View
2024-11-27
Tax Withholding
2024-12-02
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Pappas Peter Nicholas
CHIEF SALES OFFICER
162 $32.34 65,914
(Direct)
View
2024-11-22
Option Award
2024-11-26
4:15 pm
N/A
N/A
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
3,613 $0 8,854,890
(Direct)
View
2024-11-19
Exercise
2024-11-21
4:15 pm
N/A
2029-08-28
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
5,000 $0 939,789
(Direct)
View
2024-11-19
Exercise
2024-11-21
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
5,000 $5.3286 939,789
(Direct)
View
2024-11-15
Option Award
2024-11-19
4:32 pm
N/A
N/A
Vital Farms Inc. VITL Wrede Thilo
CHIEF FINANCIAL OFFICER
290 $23.91 49,090
(Direct)
View
2024-11-15
Option Award
2024-11-19
4:31 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
326 $23.91 606,025
(Direct)
View
2024-11-15
Option Award
2024-11-19
4:29 pm
N/A
N/A
Vital Farms Inc. VITL Bal Joanne
GC, SEC. AND HEAD OF IMPACT
270 $23.91 59,371
(Direct)
View
2024-11-15
Option Award
2024-11-19
4:28 pm
N/A
N/A
Vital Farms Inc. VITL Pappas Peter Nicholas
CHIEF SALES OFFICER
250 $23.91 66,076
(Direct)
View
2024-11-15
Option Award
2024-11-19
4:26 pm
N/A
N/A
Vital Farms Inc. VITL Coon Stephanie
SVP OF STRATEGY
422 $23.91 52,923
(Direct)
View
2024-11-12
Exercise
2024-11-14
4:15 pm
N/A
2029-08-28
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
47,500 $0 944,463
(Direct)
View
2024-11-12
Exercise
2024-11-14
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
47,500 $5.3286 944,463
(Direct)
View
2024-11-05
Exercise
2024-11-07
4:15 pm
N/A
2026-01-01
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
61,500 $0 598,849
(Direct)
View
2024-11-05
Exercise
2024-11-07
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
61,500 $3.248 598,849
(Direct)
View
2024-11-05
Exercise
2024-11-07
4:15 pm
N/A
2026-01-01
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
61,500 $0 8,875,277
(Direct)
View
2024-11-05
Exercise
2024-11-07
4:15 pm
N/A
N/A
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
61,500 $3.248 8,875,277
(Direct)
View
2024-10-14
Exercise
2024-10-16
4:15 pm
N/A
2029-08-28
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
52,500 $0 923,613
(Direct)
View
2024-10-14
Exercise
2024-10-16
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
52,500 $5.3286 923,613
(Direct)
View
2024-09-16
Option Award
2024-09-18
4:19 pm
N/A
N/A
Vital Farms Inc. VITL Van Hoven Reena Chauhan
Chief People Officer
3,581 $0 3,581
(Direct)
View
2024-09-11
Exercise
2024-09-13
4:15 pm
N/A
2032-03-10
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
152,500 $0 1,136,809
(Direct)
View
2024-09-11
Exercise
2024-09-13
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
25,640 $15.31 1,136,809
(Direct)
View
2024-09-11
Exercise
2024-09-13
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
74,360 $12.81 1,136,809
(Direct)
View
2024-09-12
Exercise
2024-09-13
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
52,500 $5.3286 1,136,809
(Direct)
View
2024-09-03
Option Award
2024-09-05
4:34 pm
N/A
N/A
Vital Farms Inc. VITL Holland Joseph Michael
Chief Supply Chain Officer
3,939 $0 3,939
(Direct)
View
2024-08-12
Exercise
2024-08-14
4:15 pm
N/A
2029-08-28
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
152,500 $0 1,671,590
(Direct)
View
2024-08-12
Exercise
2024-08-14
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
147,258 $5.3286 1,671,590
(Direct)
View
2024-08-12
Exercise
2024-08-14
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
5,242 $12.81 1,671,590
(Direct)
View
2024-08-09
Tax Withholding
2024-08-13
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Coon Stephanie
SVP OF PEOPLE AND STRATEGY
949 $30.47 52,501
(Direct)
View
2024-08-08
Exercise
2024-08-12
8:49 pm
N/A
2028-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
27,208 $0 614,666
(Direct)
View
2024-08-08
Exercise
2024-08-12
8:49 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
27,208 $3.6748 614,666
(Direct)
View
2024-07-31
Exercise
2024-08-02
4:05 pm
N/A
2026-01-01
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
30,357 $0 614,666
(Direct)
View
2024-07-31
Exercise
2024-08-02
4:05 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
11,407 $3.2461 614,666
(Direct)
View
2024-07-31
Exercise
2024-08-02
4:05 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
9,590 $3.6748 614,666
(Direct)
View
2024-07-31
Exercise
2024-08-02
4:05 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
9,360 $3.248 614,666
(Direct)
View
2024-07-24
Exercise
2024-07-26
4:05 pm
N/A
2026-01-01
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
30,000 $0 467,199
(Direct)
View
2024-07-24
Exercise
2024-07-26
4:05 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
30,000 $3.248 467,199
(Direct)
View
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