Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2024-06-10 Sale(A) |
2024-07-16 4:25 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
100,000 | $40.78 | $4,077,534 | 1,909,128 (Direct) |
View |
2024-07-12 Sale |
2024-07-16 4:20 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
44,381 | $43.71 | $1,939,993 | 1,066,361 (Direct) |
View |
2024-06-18 Sale |
2024-06-21 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
24,000 | $42.56 | $1,021,381 | 9,032,777 (Indirect Direct) |
View |
2024-06-12 Sale |
2024-06-14 4:15 pm |
Vital Farms Inc. | VITL | Post Denny Marie Director |
3,500 | $42.17 | $147,595 | 18,975 (Direct) |
View |
2024-06-12 Sale |
2024-06-14 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
44,563 | $42.34 | $1,886,770 | 1,110,742 (Direct) |
View |
2024-06-10 Sale |
2024-06-12 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
100,000 | $40.78 | $4,077,534 | 1,909,128 (Direct) |
View |
2024-06-05 Sale |
2024-06-07 5:58 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
50,000 | $43.74 | $2,186,942 | 9,056,777 (Indirect Direct) |
View |
2024-05-30 Sale |
2024-06-03 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
50,000 | $41.72 | $2,086,000 | 9,106,777 (Indirect Direct) |
View |
2024-05-24 Sale |
2024-05-29 4:15 pm |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
5,000 | $41.02 | $205,100 | 53,450 (Direct) |
View |
2024-05-22 Sale |
2024-05-24 4:15 pm |
Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT |
2,597 | $40.71 | $105,724 | 59,101 (Direct) |
View |
2024-05-21 Sale |
2024-05-23 4:15 pm |
Vital Farms Inc. | VITL | Pappas Peter Nicholas CHIEF SALES OFFICER |
15,686 | $39.92 | $626,245 | 65,826 (Direct) |
View |
2024-05-20 Sale |
2024-05-22 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
24,000 | $39.06 | $937,480 | 9,156,777 (Indirect Direct) |
View |
2024-05-15 Sale |
2024-05-17 4:16 pm |
Vital Farms Inc. | VITL | Khoury Karl Director |
15,000 | $36.8 | $551,992 | 140,069 (Direct) |
View |
2024-05-15 Sale |
2024-05-17 4:16 pm |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
30,000 | $36.95 | $1,108,361 | 165,715 (Direct) |
View |
2024-05-13 Sale |
2024-05-15 4:28 pm |
Vital Farms Inc. | VITL | Kennedy Kelly J. Director |
10,971 | $35.35 | $387,825 | 14,868 (Direct) |
View |
2024-05-13 Sale |
2024-05-15 4:27 pm |
Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT |
9,800 | $35.11 | $344,030 | 61,198 (Direct) |
View |
2024-05-13 Sale |
2024-05-15 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
44,910 | $35.56 | $1,597,071 | 1,254,805 (Direct) |
View |
2024-05-13 Sale |
2024-05-15 4:15 pm |
Vital Farms Inc. | VITL | Dale Jason COO |
193,086 | $36 | $6,951,795 | 63,589 (Direct) |
View |
2024-05-09 Sale |
2024-05-13 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
4,000 | $33.15 | $132,600 | 9,180,777 (Indirect Direct) |
View |
2024-05-08 Sale |
2024-05-10 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
35,000 | $32.77 | $1,146,866 | 2,221,002 (Direct) |
View |
2024-04-19 Sale |
2024-04-23 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
20,000 | $25.12 | $502,400 | 9,184,777 (Indirect Direct) |
View |
2024-04-12 Sale |
2024-04-16 4:30 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
36,948 | $25.07 | $926,286 | 1,299,775 (Direct) |
View |
2024-04-05 Sale(A) |
2024-04-09 8:37 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
4,000 | $25.26 | $101,040 | 9,204,777 (Indirect Direct) |
View |
2024-04-05 Sale |
2024-04-09 4:30 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
30,000 | $25.03 | $750,900 | 1,271,148 (Direct) |
View |
2024-04-05 Sale |
2024-04-09 4:30 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner |
7,462,777 | $25.26 | $188,509,747 | 9,204,777 (Indirect Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2024-06-10 Exercise(A) |
2024-07-16 4:25 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
100,000 | $5.3286 | 1,909,128 (Direct) |
View |
2024-06-10 Exercise(A) |
2024-07-16 4:25 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
100,000 | $0 | 1,909,128 (Direct) |
View |
2024-07-12 Exercise |
2024-07-16 4:20 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $5.3286 | 1,066,361 (Direct) |
View |
2024-07-12 Exercise |
2024-07-16 4:20 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $0 | 1,066,361 (Direct) |
View |
2024-06-12 Option Award |
2024-06-14 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Post Denny Marie Director |
2,136 | $0 | 18,975 (Direct) |
View |
2024-06-12 Option Award |
2024-06-14 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Amoo-Gottfried Kofi Owusu Director |
2,136 | $0 | 25,263 (Direct) |
View |
2024-06-12 Option Award |
2024-06-14 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Flanagan Glenda J Director |
2,136 | $0 | 27,975 (Direct) |
View |
2024-06-12 Option Award |
2024-06-14 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Khoury Karl Director |
2,136 | $0 | 142,205 (Direct) |
View |
2024-06-12 Exercise |
2024-06-14 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $5.3286 | 1,110,742 (Direct) |
View |
2024-06-12 Exercise |
2024-06-14 4:15 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $0 | 1,110,742 (Direct) |
View |
2024-06-12 Option Award |
2024-06-14 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Ruiz Gisel Director |
2,136 | $0 | 36,975 (Direct) |
View |
2024-06-12 Option Award |
2024-06-14 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Kennedy Kelly J. Director |
2,136 | $0 | 17,004 (Direct) |
View |
2024-06-10 Exercise |
2024-06-12 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
100,000 | $5.3286 | 1,909,128 (Direct) |
View |
2024-06-10 Exercise |
2024-06-12 4:15 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
100,000 | $0 | 1,909,128 (Direct) |
View |
2024-05-15 Option Award |
2024-05-17 4:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT |
500 | $10.59 | 61,698 (Direct) |
View |
2024-05-15 Option Award |
2024-05-17 4:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
500 | $10.59 | 56,123 (Direct) |
View |
2024-05-15 Option Award |
2024-05-17 4:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
500 | $10.59 | 411,783 (Direct) |
View |
2024-05-15 Option Award |
2024-05-17 4:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas CHIEF SALES OFFICER |
500 | $10.59 | 81,512 (Direct) |
View |
2024-05-15 Exercise |
2024-05-17 4:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
30,000 | $17.29 | 165,715 (Direct) |
View |
2024-05-15 Exercise |
2024-05-17 4:16 pm |
N/A 2031-08-09 |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
30,000 | $0 | 165,715 (Direct) |
View |
2024-05-15 Option Award |
2024-05-17 4:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
500 | $10.59 | 165,715 (Direct) |
View |
2024-05-13 Exercise |
2024-05-15 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $5.3286 | 1,254,805 (Direct) |
View |
2024-05-13 Exercise |
2024-05-15 4:15 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
52,500 | $0 | 1,254,805 (Direct) |
View |
2024-05-13 Exercise |
2024-05-15 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
83,400 | $1.4309 | 63,589 (Direct) |
View |
2024-05-14 Exercise |
2024-05-15 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
51,232 | $3.2461 | 63,589 (Direct) |
View |
2024-05-14 Exercise |
2024-05-15 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
58,454 | $3.6748 | 63,589 (Direct) |
View |
2024-05-13 Exercise |
2024-05-15 4:15 pm |
N/A 2025-09-01 |
Vital Farms Inc. | VITL | Dale Jason COO |
193,086 | $0 | 63,589 (Direct) |
View |
2024-05-08 Exercise |
2024-05-10 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
35,000 | $5.3286 | 2,221,002 (Direct) |
View |
2024-05-08 Exercise |
2024-05-10 4:15 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
35,000 | $0 | 2,221,002 (Direct) |
View |
2024-04-26 Tax Withholding |
2024-04-30 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT |
596 | $27 | 70,998 (Direct) |
View |
2024-04-26 Exercise |
2024-04-30 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
34,940 | $1.4309 | 403,693 (Direct) |
View |
2024-04-26 Exercise |
2024-04-30 4:15 pm |
N/A 2025-05-22 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
34,940 | $0 | 403,693 (Direct) |
View |
2024-04-12 Exercise |
2024-04-16 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
65,575 | $1.4309 | 1,299,775 (Direct) |
View |
2024-04-12 Exercise |
2024-04-16 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
26,948 | $5.3286 | 1,299,775 (Direct) |
View |
2024-04-12 Exercise |
2024-04-16 4:30 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
92,523 | $0 | 1,299,775 (Direct) |
View |
2024-04-05 Exercise |
2024-04-09 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
30,000 | $5.3286 | 1,271,148 (Direct) |
View |
2024-04-05 Exercise |
2024-04-09 4:30 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
30,000 | $0 | 1,271,148 (Direct) |
View |
2024-03-22 Tax Withholding |
2024-03-26 4:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
955 | $22.96 | 313,178 (Direct) |
View |
2024-03-22 Tax Withholding |
2024-03-26 4:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
382 | $22.96 | 55,623 (Direct) |
View |
2024-03-22 Tax Withholding |
2024-03-26 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | DAWSON JEFFERY S CHIEF ACCOUNTING OFFICER |
87 | $22.96 | 14,095 (Direct) |
View |
2024-03-22 Tax Withholding |
2024-03-26 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas CHIEF SALES OFFICER |
237 | $22.96 | 81,012 (Direct) |
View |