Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2023-11-13 Sale |
2023-11-15 5:23 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
26,505 | $11.85 | $314,084 | 216,910 (Direct) |
View |
2023-10-17 Sale |
2023-10-19 4:17 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW Executive Chairman 10% Owner |
12,000 | $10.99 | $131,880 | 10,164,367 (Indirect Direct) |
View |
2023-10-12 Sale |
2023-10-16 4:54 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
26,844 | $10.78 | $289,378 | 243,415 (Direct) |
View |
2023-09-07 Sale(A) |
2023-09-15 4:32 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
26,720 | $11.34 | $303,005 | 280,259 (Direct) |
View |
2023-09-07 Sale |
2023-09-11 4:36 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
26,720 | $11.34 | $303,005 | 270,259 (Direct) |
View |
2023-09-06 Sale |
2023-09-08 4:47 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW Executive Chairman 10% Owner |
12,000 | $11.42 | $137,040 | 10,176,367 (Indirect Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2023-11-15 Option Award |
2023-11-17 4:41 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, Sec. and Head of Impact |
500 | $10.88 | 56,524 (Direct) |
View |
2023-11-13 Exercise |
2023-11-15 5:23 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
27,500 | $3.2461 | 216,910 (Direct) |
View |
2023-11-13 Exercise |
2023-11-15 5:23 pm |
N/A 2026-12-01 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
27,500 | $0 | 216,910 (Direct) |
View |
2023-10-12 Exercise |
2023-10-16 4:54 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
27,500 | $3.2461 | 243,415 (Direct) |
View |
2023-10-12 Exercise |
2023-10-16 4:54 pm |
N/A 2026-12-01 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
27,500 | $0 | 243,415 (Direct) |
View |
2023-09-07 Exercise(A) |
2023-09-15 4:32 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
27,500 | $3.2461 | 280,259 (Direct) |
View |
2023-09-07 Exercise(A) |
2023-09-15 4:32 pm |
N/A 2026-12-01 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
27,500 | $0 | 280,259 (Direct) |
View |
2023-09-07 Exercise |
2023-09-11 4:36 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
16,720 | $3.2461 | 270,259 (Direct) |
View |
2023-09-07 Exercise |
2023-09-11 4:36 pm |
N/A 2026-12-01 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
16,720 | $0 | 270,259 (Direct) |
View |
2023-08-09 Tax Withholding |
2023-08-11 4:38 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
587 | $11.66 | 40,513 (Direct) |
View |
2023-06-07 Option Award |
2023-06-09 4:17 pm |
N/A N/A |
Vital Farms Inc. | VITL | Ruiz Gisel Director |
6,086 | $0 | 34,839 (Direct) |
View |
2023-06-07 Option Award |
2023-06-09 4:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Post Denny Marie Director |
6,086 | $0 | 26,339 (Direct) |
View |
2023-06-07 Option Award |
2023-06-09 4:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Khoury Karl Director |
6,086 | $0 | 159,069 (Direct) |
View |
2023-06-07 Option Award |
2023-06-09 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Kennedy Kelly J. Director |
6,086 | $0 | 25,839 (Direct) |
View |
2023-06-07 Option Award |
2023-06-09 4:14 pm |
N/A N/A |
Vital Farms Inc. | VITL | Flanagan Glenda J Director |
6,086 | $0 | 25,839 (Direct) |
View |
2023-06-07 Option Award |
2023-06-09 4:13 pm |
N/A N/A |
Vital Farms Inc. | VITL | Amoo-Gottfried Kofi Owusu Director |
6,086 | $0 | 23,127 (Direct) |
View |
2023-05-15 Option Award |
2023-05-17 4:47 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas Chief Sales Officer |
436 | $12.27 | 67,252 (Direct) |
View |
2023-05-15 Option Award |
2023-05-17 4:46 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
500 | $12.27 | 202,294 (Direct) |
View |
2023-05-15 Option Award |
2023-05-17 4:45 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
500 | $12.27 | 87,955 (Direct) |
View |
2023-05-15 Option Award |
2023-05-17 4:45 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
500 | $12.27 | 41,100 (Direct) |
View |
2023-05-15 Option Award |
2023-05-17 4:44 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, Sec. and Head of Impact |
456 | $12.27 | 56,024 (Direct) |
View |
2023-04-26 Tax Withholding |
2023-04-28 4:31 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, Sec. and Head of Impact |
596 | $12.92 | 55,568 (Direct) |
View |
2023-03-10 Tax Withholding(A) |
2023-04-17 5:05 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas Chief Sales Officer |
4,594 | $15.48 | 67,053 (Direct) |
View |
2023-03-13 Option Award(A) |
2023-04-17 5:05 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas Chief Sales Officer |
11,430 | $0 | 67,053 (Direct) |
View |
2023-03-10 Tax Withholding(A) |
2023-04-17 5:04 pm |
N/A N/A |
Vital Farms Inc. | VITL | Meissner Bo Erick Chief Financial Officer |
3,169 | $15.48 | 38,984 (Direct) |
View |
2023-03-10 Tax Withholding(A) |
2023-04-17 5:03 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn Chief Marketing Officer |
1,444 | $15.48 | 28,205 (Direct) |
View |
2023-03-13 Option Award(A) |
2023-04-17 5:03 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn Chief Marketing Officer |
11,430 | $0 | 28,205 (Direct) |
View |
2023-03-10 Tax Withholding(A) |
2023-04-17 5:02 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
2,028 | $15.48 | 202,385 (Direct) |
View |
2023-03-13 Option Award(A) |
2023-04-17 5:02 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
36,578 | $0 | 202,385 (Direct) |
View |
2023-03-10 Tax Withholding(A) |
2023-04-17 5:01 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
2,218 | $15.48 | 87,692 (Direct) |
View |
2023-03-13 Option Award(A) |
2023-04-17 5:01 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
16,329 | $0 | 87,692 (Direct) |
View |
2023-03-10 Tax Withholding(A) |
2023-04-17 5:00 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
1,892 | $15.48 | 40,600 (Direct) |
View |
2023-03-13 Option Award(A) |
2023-04-17 5:00 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
11,430 | $0 | 40,600 (Direct) |
View |
2023-03-10 Tax Withholding(A) |
2023-04-17 5:00 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, Sec. and Head of Impact |
3,169 | $15.48 | 56,164 (Direct) |
View |
2023-03-13 Option Award(A) |
2023-04-17 5:00 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, Sec. and Head of Impact |
13,063 | $0 | 56,164 (Direct) |
View |
2023-03-22 Tax Withholding |
2023-03-24 4:22 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas Chief Sales Officer |
237 | $13.99 | 66,518 (Direct) |
View |
2023-03-22 Tax Withholding |
2023-03-24 4:19 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn Chief Marketing Officer |
59 | $13.99 | 27,853 (Direct) |
View |
2023-03-22 Tax Withholding |
2023-03-24 4:17 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
591 | $13.99 | 201,655 (Direct) |
View |
2023-03-22 Tax Withholding |
2023-03-24 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | DAWSON JEFFERY S Chief Accounting Officer |
87 | $13.99 | 12,203 (Direct) |
View |
2023-03-22 Tax Withholding |
2023-03-24 4:13 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
237 | $13.99 | 87,184 (Direct) |
View |
2023-03-17 Option Award |
2023-03-21 4:50 pm |
N/A 2033-03-17 |
Vital Farms Inc. | VITL | Wrede Thilo Chief Financial Officer |
117,760 | $0 | 117,760 (Direct) |
View |
2023-03-10 Tax Withholding |
2023-03-14 6:58 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas Chief Sales Officer |
4,892 | $15.48 | 98,918 (Direct) |
View |
2023-03-13 Option Award |
2023-03-14 6:58 pm |
N/A 2033-03-13 |
Vital Farms Inc. | VITL | Pappas Peter Nicholas Chief Sales Officer |
43,593 | $0 | 98,918 (Direct) |
View |
2023-03-10 Tax Withholding |
2023-03-14 6:57 pm |
N/A N/A |
Vital Farms Inc. | VITL | Meissner Bo Erick Chief Financial Officer |
3,466 | $15.48 | 38,687 (Direct) |
View |
2023-03-10 Tax Withholding |
2023-03-14 6:56 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
2,167 | $15.48 | 356,629 (Direct) |
View |
2023-03-13 Option Award |
2023-03-14 6:56 pm |
N/A 2033-03-13 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
190,961 | $0 | 356,629 (Direct) |
View |
2023-03-10 Tax Withholding |
2023-03-14 6:55 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
2,489 | $15.48 | 133,369 (Direct) |
View |
2023-03-13 Option Award |
2023-03-14 6:55 pm |
N/A 2033-03-13 |
Vital Farms Inc. | VITL | Dale Jason COO |
62,277 | $0 | 133,369 (Direct) |
View |
2023-03-10 Tax Withholding |
2023-03-14 6:54 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
2,219 | $15.48 | 72,436 (Direct) |
View |
2023-03-13 Option Award |
2023-03-14 6:54 pm |
N/A 2033-03-13 |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
43,593 | $0 | 72,436 (Direct) |
View |
2023-03-10 Tax Withholding |
2023-03-14 6:52 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn Chief Marketing Officer |
1,737 | $15.48 | 60,075 (Direct) |
View |
2023-03-13 Option Award |
2023-03-14 6:52 pm |
N/A 2033-03-13 |
Vital Farms Inc. | VITL | McKeon Kathryn Chief Marketing Officer |
43,593 | $0 | 60,075 (Direct) |
View |