Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2022-05-17 Purchase |
2022-05-18 4:39 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW Executive Chairman 10% Owner |
10,000 | $9.66 | $96,600 | 10,558,904 (Indirect Direct) |
View |
2022-01-18 Sale |
2022-01-20 6:01 pm |
Vital Farms Inc. | VITL | Dale Jason COO |
37,568 | $17.68 | $664,202 | 192,927 (Direct) |
View |
2021-11-29 Purchase |
2021-12-01 7:44 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW Executive Chairman 10% Owner |
5,000 | $17.77 | $88,850 | 10,665,494 (Indirect Direct) |
View |
2021-11-19 Sale |
2021-11-23 5:11 pm |
Vital Farms Inc. | VITL | Drever Brent Director |
2,500 | $18.8 | $47,000 | 37,160 (Direct) |
View |
2021-11-17 Purchase |
2021-11-22 5:06 pm |
Vital Farms Inc. | VITL | Post Denny Marie Director |
500 | $19.42 | $9,710 | 11,471 (Direct) |
View |
2021-09-10 Purchase |
2021-09-13 5:49 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW Executive Chairman 10% Owner |
5,000 | $17.1 | $85,500 | 10,660,494 (Indirect Direct) |
View |
2021-08-19 Sale |
2021-08-23 6:07 pm |
Vital Farms Inc. | VITL | Drever Brent Director |
453,421 | $17 | $7,708,157 | 111,617 (Indirect Direct) |
View |
2021-08-12 Purchase |
2021-08-12 7:39 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW Executive Chairman 10% Owner |
5,000 | $17.85 | $89,250 | 10,655,494 (Indirect Direct) |
View |
2021-06-09 Sale |
2021-06-11 6:16 pm |
Vital Farms Inc. | VITL | Drever Brent Director |
453,422 | $22 | $9,975,284 | 828,051 (Indirect Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2022-08-19 Exercise |
2022-08-22 4:33 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
10,000 | $1.4309 | 359,595 (Direct) |
View |
2022-08-19 Exercise |
2022-08-22 4:33 pm |
N/A 2024-09-26 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
15,000 | $0 | 359,595 (Direct) |
View |
2022-08-22 Exercise |
2022-08-22 4:33 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
5,000 | $3.2461 | 359,595 (Direct) |
View |
2022-08-09 Tax Withholding |
2022-08-11 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
587 | $13.88 | 30,562 (Direct) |
View |
2022-06-08 Option Award |
2022-06-10 4:25 pm |
N/A N/A |
Vital Farms Inc. | VITL | Ruiz Gisel Director |
8,782 | $0 | 28,753 (Direct) |
View |
2022-06-08 Option Award |
2022-06-10 4:24 pm |
N/A N/A |
Vital Farms Inc. | VITL | Post Denny Marie Director |
8,782 | $0 | 20,253 (Direct) |
View |
2022-06-08 Option Award |
2022-06-10 4:23 pm |
N/A N/A |
Vital Farms Inc. | VITL | Khoury Karl Director |
8,782 | $0 | 152,983 (Direct) |
View |
2022-06-08 Option Award |
2022-06-10 4:22 pm |
N/A N/A |
Vital Farms Inc. | VITL | Kennedy Kelly J. Director |
8,782 | $0 | 19,753 (Direct) |
View |
2022-06-08 Option Award |
2022-06-10 4:21 pm |
N/A N/A |
Vital Farms Inc. | VITL | Amoo-Gottfried Kofi Owusu Director |
8,782 | $0 | 17,041 (Direct) |
View |
2022-06-08 Option Award |
2022-06-10 4:20 pm |
N/A N/A |
Vital Farms Inc. | VITL | Flanagan Glenda J Director |
8,782 | $0 | 19,753 (Direct) |
View |
2021-12-30 Gift |
2022-05-18 4:39 pm |
N/A N/A |
Vital Farms Inc. | VITL | OHAYER MATTHEW Executive Chairman 10% Owner |
100,000 | $0 | 10,558,904 (Direct) |
View |
2022-03-22 Tax Withholding |
2022-05-16 5:19 pm |
N/A N/A |
Vital Farms Inc. | VITL | Meissner Bo Erick Chief Financial Officer |
288 | $13.45 | 41,653 (Direct) |
View |
2022-03-22 Tax Withholding |
2022-05-16 5:17 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas Chief Sales Officer |
288 | $13.45 | 59,717 (Direct) |
View |
2022-03-22 Tax Withholding |
2022-05-16 5:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn Chief Marketing Officer |
72 | $13.45 | 18,219 (Direct) |
View |
2022-03-22 Tax Withholding |
2022-05-16 5:13 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
719 | $13.45 | 172,335 (Direct) |
View |
2022-03-22 Tax Withholding |
2022-05-16 5:13 pm |
N/A N/A |
Vital Farms Inc. | VITL | DAWSON JEFFERY S Chief Accounting Officer |
106 | $13.45 | 9,547 (Direct) |
View |
2022-03-22 Tax Withholding |
2022-05-16 5:12 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
236 | $13.45 | 73,081 (Direct) |
View |
2022-04-26 Tax Withholding |
2022-05-16 5:11 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, Sec. and Head of ESG |
846 | $11.64 | 45,770 (Direct) |
View |
2022-03-10 Option Award |
2022-03-14 4:58 pm |
N/A N/A |
Vital Farms Inc. | VITL | DAWSON JEFFERY S Chief Accounting Officer |
8,587 | $0 | 9,653 (Direct) |
View |
2022-03-10 Option Award |
2022-03-14 4:56 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas Chief Sales Officer |
56,596 | $0 | 59,505 (Direct) |
View |
2022-03-10 Option Award |
2022-03-14 4:56 pm |
N/A N/A |
Vital Farms Inc. | VITL | Meissner Bo Erick Chief Financial Officer |
39,032 | $0 | 41,941 (Direct) |
View |
2022-03-10 Option Award |
2022-03-14 4:55 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn Chief Marketing Officer |
17,564 | $0 | 18,291 (Direct) |
View |
2022-03-11 Exercise |
2022-03-14 4:54 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
50,000 | $1.4309 | 380,031 (Direct) |
View |
2022-03-10 Option Award |
2022-03-14 4:54 pm |
N/A 2032-03-10 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
144,383 | $0 | 380,031 (Direct) |
View |
2022-03-11 Exercise |
2022-03-14 4:54 pm |
N/A 2024-09-26 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
50,000 | $0 | 380,031 (Direct) |
View |
2022-03-10 Option Award |
2022-03-14 4:52 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
27,322 | $0 | 73,317 (Direct) |
View |
2022-03-10 Option Award |
2022-03-14 4:51 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
23,419 | $0 | 30,649 (Direct) |
View |
2022-03-10 Option Award |
2022-03-14 4:48 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, Sec. and Head of ESG |
39,032 | $0 | 46,368 (Direct) |
View |
Ownership |
2022-02-08 07:58 am |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
0 | $0 | 79,886 (Direct) |
View |
Ownership |
2022-02-08 07:56 am |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn Chief Marketing Officer |
0 | $0 | 38,733 (Direct) |
View |
2022-01-18 Exercise |
2022-01-20 6:01 pm |
N/A 2026-12-01 |
Vital Farms Inc. | VITL | Dale Jason COO |
37,568 | $0 | 192,927 (Direct) |
View |
2022-01-18 Exercise |
2022-01-20 6:01 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
15,000 | $3.6748 | 192,927 (Direct) |
View |
2022-01-18 Exercise |
2022-01-20 6:01 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
22,568 | $3.2461 | 192,927 (Direct) |
View |
2021-12-20 Exercise |
2021-12-22 4:43 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
42,840 | $1.4309 | 148,995 (Direct) |
View |
2021-12-20 Exercise |
2021-12-22 4:43 pm |
N/A 2025-05-22 |
Vital Farms Inc. | VITL | Dale Jason COO |
42,840 | $0 | 148,995 (Direct) |
View |
2021-09-10 Exercise |
2021-09-13 5:48 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
15,100 | $1.4309 | 235,648 (Direct) |
View |
2021-09-10 Exercise |
2021-09-13 5:48 pm |
N/A 2024-09-26 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
15,100 | $0 | 235,648 (Direct) |
View |
2021-09-07 Exercise |
2021-09-09 6:27 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
34,900 | $1.4309 | 235,648 (Direct) |
View |
2021-09-07 Exercise |
2021-09-09 6:27 pm |
N/A 2024-09-26 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
34,900 | $0 | 235,648 (Direct) |
View |
2021-06-10 Other |
2021-06-11 6:20 pm |
N/A N/A |
Vital Farms Inc. | VITL | OHAYER MATTHEW Executive Chairman 10% Owner |
2,600,000 | $0 | 15,850,494 (Direct) |
View |
2021-06-09 Option Award |
2021-06-11 6:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Drever Brent Director |
3,471 | $0 | 828,051 (Direct) |
View |
2021-06-09 Option Award |
2021-06-11 6:12 pm |
N/A N/A |
Vital Farms Inc. | VITL | Amoo-Gottfried Kofi Owusu Director |
3,471 | $0 | 8,259 (Direct) |
View |
2021-06-09 Option Award |
2021-06-11 6:10 pm |
N/A N/A |
Vital Farms Inc. | VITL | Flanagan Glenda J Director |
3,471 | $0 | 1,614,201 (Direct) |
View |