Insider Trading & Ownership - Vital Farms Inc. (VITL)

Real time insider trading transaction history:

  • Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
  • Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
Time period
Insider Trading Transactions for Vital Farms Inc.
Goto 0, 1, 2, ...6, 7, Next
Common stock purchase or sale:
Transaction
Date
Reported
DateTime
Company Symbol Insider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2025-07-23
Sale
2025-07-25
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
5,000 $40.34 $201,700 7,588,070
(Indirect
Direct)
View
2025-07-11
Sale
2025-07-15
4:15 pm
Vital Farms Inc. VITL Wrede Thilo
CHIEF FINANCIAL OFFICER
1,200 $38.97 $46,764 56,187
(Direct)
View
2025-07-01
Sale
2025-07-03
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
30,000 $39.17 $1,175,034 7,574,890
(Indirect
Direct)
View
2025-06-13
Sale
2025-06-17
5:00 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
30,000 $31.73 $951,822 7,604,890
(Indirect
Direct)
View
2025-06-12
Sale
2025-06-16
5:30 pm
Vital Farms Inc. VITL Wrede Thilo
CHIEF FINANCIAL OFFICER
1,200 $31.93 $38,316 57,117
(Direct)
View
2025-05-19
Sale
2025-05-21
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000 $35.94 $862,560 7,634,890
(Indirect
Direct)
View
2025-05-12
Sale
2025-05-14
5:00 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
45,143 $34.12 $1,540,384 737,841
(Direct)
View
2025-04-21
Sale
2025-04-23
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000 $32.68 $784,320 7,658,890
(Indirect
Direct)
View
2025-04-14
Sale
2025-04-16
5:00 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
45,124 $33.69 $1,520,228 743,184
(Direct)
View
2025-03-24
Sale
2025-03-26
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
4,000 $31.39 $125,560 8,708,890
(Indirect
Direct)
View
2025-03-19
Sale
2025-03-21
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
20,000 $29.46 $589,200 8,712,890
(Indirect
Direct)
View
2025-03-14
Sale
2025-03-18
4:15 pm
Vital Farms Inc. VITL Khoury Karl
Director
10,839 $31.02 $336,226 131,366
(Direct)
View
2025-03-12
Sale
2025-03-14
4:15 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
45,372 $31.57 $1,432,321 788,308
(Direct)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
Company Symnbol Insider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2025-07-11
Exercise
2025-07-15
4:15 pm
N/A
N/A
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
18,180 $24.2 7,593,070
(Direct)
View
2025-07-11
Exercise
2025-07-15
4:15 pm
N/A
2025-07-30
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
18,180 $0 7,593,070
(Direct)
View
2025-07-01
Option Award
2025-07-03
4:12 pm
N/A
N/A
Vital Farms Inc. VITL Cyr William B.
Director
3,044 $0 3,044
(Direct)
View
2025-06-11
Option Award
2025-06-13
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Post Denny Marie
Director
3,423 $0 22,398
(Direct)
View
2025-06-11
Option Award
2025-06-13
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Kennedy Kelly J.
Director
3,423 $0 20,427
(Direct)
View
2025-06-11
Option Award
2025-06-13
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Khoury Karl
Director
3,423 $0 134,789
(Direct)
View
2025-06-11
Option Award
2025-06-13
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Flanagan Glenda J
Director
3,423 $0 31,398
(Direct)
View
2025-06-11
Option Award
2025-06-13
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Ruiz Gisel
Director
3,423 $0 40,398
(Direct)
View
2025-06-11
Option Award
2025-06-13
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Amoo-Gottfried Kofi Owusu
Director
3,423 $0 28,686
(Direct)
View
2025-05-22
Option Award
2025-05-27
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
7,806 $12.81 737,841
(Direct)
View
2025-05-22
Exercise
2025-05-27
4:15 pm
N/A
2032-03-10
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
7,806 $0 737,841
(Direct)
View
2025-05-12
Exercise
2025-05-14
5:00 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
39,448 $5.3286 737,841
(Direct)
View
2025-05-12
Exercise
2025-05-14
5:00 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
13,052 $12.81 737,841
(Direct)
View
2025-05-12
Exercise
2025-05-14
5:00 pm
N/A
2029-08-28
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
52,500 $0 737,841
(Direct)
View
2025-04-14
Exercise
2025-04-16
5:00 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
52,500 $5.3286 743,184
(Direct)
View
2025-04-14
Exercise
2025-04-16
5:00 pm
N/A
2029-08-28
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
52,500 $0 743,184
(Direct)
View
2025-03-17
Tax Withholding
2025-03-19
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Wrede Thilo
CHIEF FINANCIAL OFFICER
3,192 $31.59 58,317
(Direct)
View
2025-03-13
Tax Withholding
2025-03-17
4:15 pm
N/A
N/A
Vital Farms Inc. VITL McKeon Kathryn
CMO and GM, Butter
1,500 $29.32 49,518
(Direct)
View
2025-03-13
Tax Withholding
2025-03-17
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Pappas Peter Nicholas
CSO and President, Eggs
1,500 $29.32 67,740
(Direct)
View
2025-03-13
Tax Withholding
2025-03-17
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Bal Joanne
GC, SEC. AND HEAD OF IMPACT
1,714 $29.32 57,898
(Direct)
View
2025-03-13
Tax Withholding
2025-03-17
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Coon Stephanie
SVP STRATEGY
1,500 $29.32 55,425
(Direct)
View
2025-03-13
Tax Withholding
2025-03-14
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
4,798 $29.32 788,308
(Direct)
View
2025-03-12
Exercise
2025-03-14
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
52,500 $5.3286 788,308
(Direct)
View
2025-03-12
Exercise
2025-03-14
4:15 pm
N/A
2029-08-28
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
52,500 $0 788,308
(Direct)
View
2025-03-11
Tax Withholding
2025-03-13
5:45 pm
N/A
N/A
Vital Farms Inc. VITL Wrede Thilo
CHIEF FINANCIAL OFFICER
2,240 $31.6 61,509
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
12,498 $31.6 694,030
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
3,277 $32.04 694,030
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Bal Joanne
GC, SEC. AND HEAD OF IMPACT
2,563 $31.6 59,612
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Bal Joanne
GC, SEC. AND HEAD OF IMPACT
5,120 $32.04 59,612
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Coon Stephanie
SVP STRATEGY
1,625 $31.6 56,925
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Coon Stephanie
SVP STRATEGY
1,901 $32.04 56,925
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Pappas Peter Nicholas
CSO and President, Eggs
2,266 $31.6 69,240
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Pappas Peter Nicholas
CSO and President, Eggs
4,709 $32.04 69,240
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc. VITL McKeon Kathryn
CMO and GM, Butter
1,683 $31.6 51,018
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc. VITL McKeon Kathryn
CMO and GM, Butter
1,426 $32.04 51,018
(Direct)
View
2025-03-03
Option Award(A)
2025-03-05
5:45 pm
N/A
N/A
Vital Farms Inc. VITL Van Hoven Reena Chauhan
Chief People Officer
7,528 $0 11,109
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Holland Joseph Michael
Chief People Officer
7,528 $0 11,109
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Coon Stephanie
SVP STRATEGY
7,528 $0 60,451
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Holland Joseph Michael
Chief Supply Chain Officer
7,924 $0 11,863
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Bal Joanne
GC, SEC. AND HEAD OF IMPACT
7,924 $0 67,295
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Pappas Peter Nicholas
CSO and President, Eggs
10,301 $0 76,215
(Direct)
View
(A) Indicate amendment filing.
Goto 0, 1, 2, ...6, 7, Next