Insider Trading & Ownership - Vital Farms Inc. (VITL)

Real time insider trading transaction history:

  • Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
  • Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
Time period
Insider Trading Transactions for Vital Farms Inc.
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Common stock purchase or sale:
Transaction
Date
Reported
DateTime
Company Symbol Insider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2021-08-12
Purchase
2021-08-12
7:39 pm
Vital Farms Inc. VITL OHAYER MATTHEW
Executive Chairman
10% Owner
5,000 $17.85 $89,250 10,655,494
(Indirect
Direct)
View
2021-06-09
Sale
2021-06-11
6:16 pm
Vital Farms Inc. VITL Drever Brent
Director
453,422 $22 $9,975,284 828,051
(Indirect
Direct)
View
2021-06-07
Sale
2021-06-09
4:48 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
30,550 $22.08 $674,544 147,758
(Direct)
View
2021-06-02
Sale
2021-06-04
6:03 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
13,373 $22 $294,206 178,308
(Direct)
View
2021-05-11
Sale
2021-05-13
4:34 pm
Vital Farms Inc. VITL Dale Jason
COO
20,000 $22.23 $444,630 25,995
(Direct)
View
2021-04-28
Sale
2021-04-30
8:13 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
43,923 $24.56 $1,078,832 388,540
(Direct)
View
2021-04-06
Sale
2021-04-08
5:54 pm
Vital Farms Inc. VITL Dale Jason
COO
50,000 $22.18 $1,108,750 52,335
(Direct)
View
2021-04-05
Sale
2021-04-07
9:42 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
25,770 $22.18 $571,579 61,964
(Direct)
View
2021-04-01
Sale
2021-04-02
5:24 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
18,153 $22.09 $401,000 122,674
(Direct)
View
2021-03-16
Sale
2021-03-18
4:50 pm
Vital Farms Inc. VITL Dale Jason
COO
25,000 $28.21 $705,250 31,586
(Direct)
View
2021-03-01
Sale
2021-03-03
7:41 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
43,923 $28.06 $1,232,333 149,385
(Direct)
View
2021-02-19
Sale
2021-02-23
4:35 pm
Vital Farms Inc. VITL Marcus Scott
Chief Marketing Officer
25,262 $30.14 $761,397 312,700
(Direct)
View
2021-02-16
Sale
2021-02-18
5:51 pm
Vital Farms Inc. VITL Dale Jason
COO
25,000 $26.98 $674,520 56,586
(Direct)
View
2021-02-08
Sale
2021-02-09
5:36 pm
Vital Farms Inc. VITL Marcus Scott
Chief Marketing Officer
4,920 $26.36 $129,691 7,380
(Direct)
View
2021-01-27
Sale
2021-01-29
8:30 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
43,923 $25.19 $1,106,228 281,154
(Direct)
View
2020-11-16
Sale
2020-11-18
4:56 pm
Vital Farms Inc. VITL Khoury Karl
Director
250,000 $28.74 $7,184,375 1,791,880
(Indirect
Direct)
View
2020-11-16
Sale
2020-11-18
4:55 pm
Vital Farms Inc. VITL Drever Brent
Director
1,000,000 $28.74 $28,737,500 1,541,012
(Indirect
Direct)
View
2020-11-16
Sale
2020-11-18
4:52 pm
Vital Farms Inc. VITL Flanagan Glenda J
Director
1,354,684 $28.74 $38,930,231 1,610,730
(Indirect
Direct)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
Company Symnbol Insider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2021-06-10
Other
2021-06-11
6:20 pm
N/A
N/A
Vital Farms Inc. VITL OHAYER MATTHEW
Executive Chairman
10% Owner
2,600,000 $0 15,850,494
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:16 pm
N/A
N/A
Vital Farms Inc. VITL Drever Brent
Director
3,471 $0 828,051
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:12 pm
N/A
N/A
Vital Farms Inc. VITL Amoo-Gottfried Kofi Owusu
Director
3,471 $0 8,259
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:10 pm
N/A
N/A
Vital Farms Inc. VITL Flanagan Glenda J
Director
3,471 $0 1,614,201
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:09 pm
N/A
N/A
Vital Farms Inc. VITL Kennedy Kelly J.
Director
3,471 $0 10,971
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:08 pm
N/A
N/A
Vital Farms Inc. VITL Khoury Karl
Director
3,471 $0 1,795,351
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:06 pm
N/A
N/A
Vital Farms Inc. VITL Post Denny Marie
Director
3,471 $0 10,971
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:05 pm
N/A
N/A
Vital Farms Inc. VITL Ruiz Gisel
Director
3,471 $0 19,971
(Direct)
View
2021-06-07
Exercise
2021-06-09
4:48 pm
N/A
2026-12-01
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
30,550 $0 147,758
(Direct)
View
2021-06-07
Exercise
2021-06-09
4:48 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
30,550 $3.2461 147,758
(Direct)
View
2021-06-02
Exercise
2021-06-04
6:03 pm
N/A
2026-12-01
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
13,373 $0 178,308
(Direct)
View
2021-06-02
Exercise
2021-06-04
6:03 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
13,373 $3.2461 178,308
(Direct)
View
2021-05-18
Exercise
2021-05-24
8:45 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
12,300 $0.6748 235,648
(Direct)
View
2021-05-18
Exercise
2021-05-24
8:45 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
28,500 $1.4309 235,648
(Direct)
View
2021-05-18
Exercise
2021-05-24
8:45 pm
N/A
2024-09-26
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
40,800 $0 235,648
(Direct)
View
2021-05-11
Exercise
2021-05-13
4:34 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
20,000 $1.4309 25,995
(Direct)
View
2021-05-11
Exercise
2021-05-13
4:34 pm
N/A
2025-05-22
Vital Farms Inc. VITL Dale Jason
COO
20,000 $0 25,995
(Direct)
View
2021-04-28
Exercise
2021-04-30
8:13 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
15,331 $3.248 388,540
(Direct)
View
2021-04-28
Exercise
2021-04-30
8:13 pm
N/A
2026-01-01
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
43,923 $0 388,540
(Direct)
View
2021-04-29
Exercise
2021-04-30
8:13 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
28,592 $3.2461 388,540
(Direct)
View
2021-04-26
Option Award
2021-04-28
4:54 pm
N/A
2031-04-26
Vital Farms Inc. VITL Bal Joanne
GC, Sec. and Head of ESG
79,822 $0 79,822
(Direct)
View
2021-04-06
Exercise
2021-04-08
5:54 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
50,000 $1.4309 52,335
(Direct)
View
2021-04-06
Exercise
2021-04-08
5:54 pm
N/A
2025-01-30
Vital Farms Inc. VITL Dale Jason
COO
50,000 $0 52,335
(Direct)
View
2021-04-05
Exercise
2021-04-07
9:42 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
25,770 $3.248 61,964
(Direct)
View
2021-04-05
Exercise
2021-04-07
9:42 pm
N/A
2026-01-01
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
25,770 $0 61,964
(Direct)
View
2021-04-01
Exercise
2021-04-02
5:24 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
17,939 $3.248 122,674
(Direct)
View
2021-04-01
Exercise
2021-04-02
5:24 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
214 $1.4309 122,674
(Direct)
View
2021-04-01
Exercise
2021-04-02
5:24 pm
N/A
2025-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
18,153 $0 122,674
(Direct)
View
2021-03-22
Option Award
2021-03-31
8:33 pm
N/A
2031-03-22
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
78,837 $0 78,837
(Direct)
View
2021-03-22
Option Award
2021-03-24
5:06 pm
N/A
2031-03-22
Vital Farms Inc. VITL Dale Jason
COO
31,534 $0 31,780
(Direct)
View
2021-03-22
Option Award
2021-03-24
5:05 pm
N/A
2031-03-22
Vital Farms Inc. VITL DAWSON JEFFERY S
Chief Accounting Officer
11,562 $0 11,562
(Direct)
View
2021-03-22
Option Award
2021-03-24
5:03 pm
N/A
2031-03-22
Vital Farms Inc. VITL Meissner Bo Erick
Chief Financial Officer
31,534 $0 31,534
(Direct)
View
2021-03-22
Option Award
2021-03-24
4:59 pm
N/A
2031-03-22
Vital Farms Inc. VITL Pappas Peter Nicholas
Chief Sales Officer
31,534 $0 31,534
(Direct)
View
2021-03-16
Exercise
2021-03-18
4:50 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
25,000 $1.4309 31,586
(Direct)
View
2021-03-16
Exercise
2021-03-18
4:50 pm
N/A
2025-01-30
Vital Farms Inc. VITL Dale Jason
COO
25,000 $0 31,586
(Direct)
View
2021-03-01
Exercise
2021-03-03
7:41 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
43,923 $1.4309 149,385
(Direct)
View
2021-03-01
Exercise
2021-03-03
7:41 pm
N/A
2025-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
43,923 $0 149,385
(Direct)
View
2021-02-19
Exercise
2021-02-23
4:35 pm
N/A
2029-08-28
Vital Farms Inc. VITL Marcus Scott
Chief Marketing Officer
25,262 $0 312,700
(Direct)
View
2021-02-19
Exercise
2021-02-23
4:35 pm
N/A
N/A
Vital Farms Inc. VITL Marcus Scott
Chief Marketing Officer
25,262 $5.3286 312,700
(Direct)
View
2021-02-16
Exercise
2021-02-18
5:51 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
25,000 $1.4309 56,586
(Direct)
View
2021-02-16
Exercise
2021-02-18
5:51 pm
N/A
2024-10-09
Vital Farms Inc. VITL Dale Jason
COO
25,000 $0 56,586
(Direct)
View
2021-02-08
Exercise
2021-02-09
5:36 pm
N/A
N/A
Vital Farms Inc. VITL Marcus Scott
Chief Marketing Officer
4,920 $3.6748 7,380
(Direct)
View
2021-02-08
Exercise
2021-02-09
5:36 pm
N/A
2028-04-02
Vital Farms Inc. VITL Marcus Scott
Chief Marketing Officer
4,920 $0 7,380
(Direct)
View
2021-01-27
Exercise
2021-01-29
8:30 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
43,923 $1.4309 281,154
(Direct)
View
2021-01-27
Exercise
2021-01-29
8:30 pm
N/A
2025-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
43,923 $0 281,154
(Direct)
View
2021-01-04
Option Award
2021-01-06
6:53 pm
N/A
2031-01-03
Vital Farms Inc. VITL DAWSON JEFFERY S
Chief Accounting Officer
40,377 $0 40,377
(Direct)
View
2021-01-04
Option Award
2021-01-06
6:51 pm
N/A
N/A
Vital Farms Inc. VITL Amoo-Gottfried Kofi Owusu
Director
4,788 $0 4,788
(Direct)
View

Ownership
2020-12-28
4:46 pm
N/A
2030-07-30
Vital Farms Inc. VITL Meissner Bo Erick
Chief Financial Officer
0 $0 399,777
(Direct)
View
2020-10-26
Option Award
2020-10-26
7:40 pm
N/A
2030-10-26
Vital Farms Inc. VITL Pappas Peter Nicholas
Chief Sales Officer
91,972 $0 91,972
(Direct)
View
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