Insider Trading & Ownership - Vital Farms Inc. (VITL)

Real time insider trading transaction history:

  • Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
  • Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
Time period
Insider Trading Transactions for Vital Farms Inc.
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Common stock purchase or sale:
Transaction
Date
Reported
DateTime
Company Symbol Insider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2024-03-12
Sale
2024-03-12
8:11 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
31,643 $20.94 $662,604 1,306,901
(Direct)
View
2024-03-07
Sale
2024-03-11
4:15 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
25,000 $20.1 $502,500 1,246,538
(Direct)
View
2024-03-07
Sale
2024-03-11
4:15 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRMAN
10% Owner
4,000 $20.67 $82,680 9,424,777
(Indirect
Direct)
View
2024-02-29
Sale
2024-03-04
4:22 pm
Vital Farms Inc. VITL Dale Jason
COO
20,440 $18.07 $369,294 195,917
(Direct)
View
2024-02-20
Sale
2024-02-22
4:49 pm
Vital Farms Inc. VITL OHAYER MATTHEW
EXECUTIVE CHAIRMAN
10% Owner
12,000 $15.83 $189,960 9,428,777
(Indirect
Direct)
View
2024-02-20
Sale
2024-02-22
4:46 pm
Vital Farms Inc. VITL Dale Jason
COO
28,440 $16.7 $474,818 307,709
(Direct)
View
2024-02-12
Sale
2024-02-14
4:25 pm
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
27,528 $15.49 $426,409 1,407,598
(Direct)
View
2024-01-19
Sale
2024-01-23
4:18 pm
Vital Farms Inc. VITL OHAYER MATTHEW
Executive Chairman
10% Owner
12,000 $14.36 $172,320 10,128,367
(Indirect
Direct)
View
2024-01-12
Sale
2024-01-17
4:58 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
27,560 $15.22 $419,592 552,952
(Direct)
View
2023-12-19
Sale
2023-12-21
4:52 pm
Vital Farms Inc. VITL OHAYER MATTHEW
Executive Chairman
10% Owner
12,000 $14.52 $174,240 10,140,367
(Indirect
Direct)
View
2023-12-12
Sale
2023-12-14
5:10 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
26,069 $15.12 $394,138 412,741
(Direct)
View
2023-12-04
Sale
2023-12-06
4:49 pm
Vital Farms Inc. VITL Dale Jason
COO
40,000 $14.14 $565,600 48,455
(Direct)
View
2023-11-17
Sale
2023-11-21
4:32 pm
Vital Farms Inc. VITL OHAYER MATTHEW
Executive Chairman
10% Owner
12,000 $12.61 $151,320 10,152,367
(Indirect
Direct)
View
2023-11-13
Sale
2023-11-15
5:23 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
26,505 $11.85 $314,084 216,910
(Direct)
View
2023-10-17
Sale
2023-10-19
4:17 pm
Vital Farms Inc. VITL OHAYER MATTHEW
Executive Chairman
10% Owner
12,000 $10.99 $131,880 10,164,367
(Indirect
Direct)
View
2023-10-12
Sale
2023-10-16
4:54 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
26,844 $10.78 $289,378 243,415
(Direct)
View
2023-09-07
Sale(A)
2023-09-15
4:32 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
26,720 $11.34 $303,005 280,259
(Direct)
View
2023-09-07
Sale
2023-09-11
4:36 pm
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
26,720 $11.34 $303,005 270,259
(Direct)
View
2023-09-06
Sale
2023-09-08
4:47 pm
Vital Farms Inc. VITL OHAYER MATTHEW
Executive Chairman
10% Owner
12,000 $11.42 $137,040 10,176,367
(Indirect
Direct)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
Company Symnbol Insider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2024-03-13
Tax Withholding
2024-03-15
4:30 pm
N/A
N/A
Vital Farms Inc. VITL Pappas Peter Nicholas
CHIEF SALES OFFICER
928 $20.98 81,249
(Direct)
View
2024-03-13
Tax Withholding
2024-03-15
4:30 pm
N/A
N/A
Vital Farms Inc. VITL DAWSON JEFFERY S
CHIEF ACCOUNTING OFFICER
292 $20.98 14,182
(Direct)
View
2024-03-13
Tax Withholding
2024-03-15
4:30 pm
N/A
N/A
Vital Farms Inc. VITL Coon Stephanie
SVP OF PEOPLE AND STRATEGY
928 $20.98 57,950
(Direct)
View
2024-03-13
Tax Withholding
2024-03-15
4:30 pm
N/A
N/A
Vital Farms Inc. VITL Bal Joanne
GC, SEC. AND HEAD OF IMPACT
1,061 $20.98 71,594
(Direct)
View
2024-03-13
Tax Withholding
2024-03-15
4:30 pm
N/A
N/A
Vital Farms Inc. VITL McKeon Kathryn
CHIEF MARKETING OFFICER
928 $20.98 46,263
(Direct)
View
2024-03-11
Option Award
2024-03-12
8:21 pm
N/A
N/A
Vital Farms Inc. VITL Bal Joanne
GC, SEC. AND HEAD OF IMPACT
19,533 $0 72,655
(Direct)
View
2024-03-10
Tax Withholding
2024-03-12
8:21 pm
N/A
N/A
Vital Farms Inc. VITL Bal Joanne
GC, SEC. AND HEAD OF IMPACT
3,402 $20.51 72,655
(Direct)
View
2024-03-11
Option Award
2024-03-12
8:19 pm
N/A
N/A
Vital Farms Inc. VITL Pappas Peter Nicholas
CHIEF SALES OFFICER
17,270 $0 82,177
(Direct)
View
2024-03-10
Tax Withholding
2024-03-12
8:19 pm
N/A
N/A
Vital Farms Inc. VITL Pappas Peter Nicholas
CHIEF SALES OFFICER
4,828 $20.51 82,177
(Direct)
View
2024-03-11
Option Award
2024-03-12
8:16 pm
N/A
N/A
Vital Farms Inc. VITL McKeon Kathryn
CHIEF MARKETING OFFICER
20,724 $0 47,191
(Direct)
View
2024-03-10
Tax Withholding
2024-03-12
8:16 pm
N/A
N/A
Vital Farms Inc. VITL McKeon Kathryn
CHIEF MARKETING OFFICER
1,679 $20.51 47,191
(Direct)
View
2024-03-11
Option Award
2024-03-12
8:14 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
11,910 $0 58,147
(Direct)
View
2024-03-10
Tax Withholding
2024-03-12
8:14 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
2,218 $20.51 58,147
(Direct)
View
2024-03-11
Option Award
2024-03-12
8:13 pm
N/A
N/A
Vital Farms Inc. VITL Wrede Thilo
CHIEF FINANCIAL OFFICER
21,438 $0 51,992
(Direct)
View
2024-03-12
Exercise
2024-03-12
8:11 pm
N/A
2029-08-28
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
35,000 $0 1,306,901
(Direct)
View
2024-03-12
Exercise
2024-03-12
8:11 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
35,000 $5.3286 1,306,901
(Direct)
View
2024-03-11
Option Award
2024-03-12
8:11 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
95,283 $0 1,306,901
(Direct)
View
2024-03-10
Tax Withholding
2024-03-12
8:11 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
3,277 $20.51 1,306,901
(Direct)
View
2024-03-11
Option Award
2024-03-12
8:10 pm
N/A
N/A
Vital Farms Inc. VITL DAWSON JEFFERY S
CHIEF ACCOUNTING OFFICER
2,620 $0 14,474
(Direct)
View
2024-03-10
Tax Withholding
2024-03-12
8:10 pm
N/A
N/A
Vital Farms Inc. VITL DAWSON JEFFERY S
CHIEF ACCOUNTING OFFICER
849 $20.51 14,474
(Direct)
View
2024-03-11
Option Award
2024-03-12
8:08 pm
N/A
N/A
Vital Farms Inc. VITL Coon Stephanie
SVP OF PEOPLE AND STRATEGY
20,009 $0 58,878
(Direct)
View
2024-03-10
Tax Withholding
2024-03-12
8:08 pm
N/A
N/A
Vital Farms Inc. VITL Coon Stephanie
SVP OF PEOPLE AND STRATEGY
2,144 $20.51 58,878
(Direct)
View
2024-03-07
Exercise
2024-03-11
4:15 pm
N/A
2029-08-28
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
25,000 $0 1,246,538
(Direct)
View
2024-03-07
Exercise
2024-03-11
4:15 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
25,000 $5.3286 1,246,538
(Direct)
View
2024-02-29
Exercise
2024-03-04
4:22 pm
N/A
2028-05-22
Vital Farms Inc. VITL Dale Jason
COO
20,440 $0 195,917
(Direct)
View
2024-02-29
Exercise
2024-03-04
4:22 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
20,440 $3.6748 195,917
(Direct)
View
2024-02-20
Exercise
2024-02-22
4:46 pm
N/A
2025-09-01
Vital Farms Inc. VITL Dale Jason
COO
28,440 $0 307,709
(Direct)
View
2024-02-20
Exercise
2024-02-22
4:46 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
19,600 $1.4309 307,709
(Direct)
View
2024-02-21
Exercise
2024-02-22
4:46 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
8,840 $3.6748 307,709
(Direct)
View
2024-02-12
Exercise
2024-02-14
4:25 pm
N/A
2028-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
30,000 $0 1,407,598
(Direct)
View
2024-02-12
Exercise
2024-02-14
4:25 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
1,382 $5.3286 1,407,598
(Direct)
View
2024-02-12
Exercise
2024-02-14
4:25 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
PRESIDENT AND CEO
28,618 $3.6748 1,407,598
(Direct)
View
2024-01-12
Exercise
2024-01-17
4:58 pm
N/A
2028-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
30,000 $0 552,952
(Direct)
View
2024-01-12
Exercise
2024-01-17
4:58 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
30,000 $3.6748 552,952
(Direct)
View
2023-12-26
Exercise
2023-12-28
4:07 pm
N/A
2024-09-26
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
12,000 $0 284,231
(Direct)
View
2023-12-26
Exercise
2023-12-28
4:07 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
12,000 $1.4309 284,231
(Direct)
View
2023-12-12
Exercise
2023-12-14
5:10 pm
N/A
2026-12-01
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
27,500 $0 412,741
(Direct)
View
2023-12-12
Exercise
2023-12-14
5:10 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
26,722 $3.6748 412,741
(Direct)
View
2023-12-12
Exercise
2023-12-14
5:10 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
778 $3.2461 412,741
(Direct)
View
2023-11-27
Option Award
2023-11-29
4:49 pm
N/A
2033-11-27
Vital Farms Inc. VITL Pappas Peter Nicholas
Chief Sales Officer
7,221 $0 74,969
(Direct)
View
2023-11-15
Option Award
2023-11-17
4:47 pm
N/A
N/A
Vital Farms Inc. VITL Pappas Peter Nicholas
Chief Sales Officer
496 $10.88 67,748
(Direct)
View
2023-11-15
Option Award
2023-11-17
4:45 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
500 $10.88 205,225
(Direct)
View
2023-11-15
Option Award
2023-11-17
4:44 pm
N/A
N/A
Vital Farms Inc. VITL DAWSON JEFFERY S
Chief Accounting Officer
500 $10.88 12,703
(Direct)
View
2023-11-15
Option Award
2023-11-17
4:44 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
500 $10.88 88,455
(Direct)
View
2023-11-15
Option Award
2023-11-17
4:43 pm
N/A
N/A
Vital Farms Inc. VITL Coon Stephanie
SVP of People and Strategy
500 $10.88 41,013
(Direct)
View
2023-11-15
Option Award
2023-11-17
4:41 pm
N/A
N/A
Vital Farms Inc. VITL Bal Joanne
GC, Sec. and Head of Impact
500 $10.88 56,524
(Direct)
View
2023-11-13
Exercise
2023-11-15
5:23 pm
N/A
2026-12-01
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
27,500 $0 216,910
(Direct)
View
2023-11-13
Exercise
2023-11-15
5:23 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
27,500 $3.2461 216,910
(Direct)
View
2023-10-12
Exercise
2023-10-16
4:54 pm
N/A
2026-12-01
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
27,500 $0 243,415
(Direct)
View
2023-10-12
Exercise
2023-10-16
4:54 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
27,500 $3.2461 243,415
(Direct)
View
2023-09-07
Exercise(A)
2023-09-15
4:32 pm
N/A
2026-12-01
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
27,500 $0 280,259
(Direct)
View
2023-09-07
Exercise(A)
2023-09-15
4:32 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
27,500 $3.2461 280,259
(Direct)
View
2023-09-07
Exercise
2023-09-11
4:36 pm
N/A
2026-12-01
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
16,720 $0 270,259
(Direct)
View
2023-09-07
Exercise
2023-09-11
4:36 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
President and CEO
16,720 $3.2461 270,259
(Direct)
View
2023-08-09
Tax Withholding
2023-08-11
4:38 pm
N/A
N/A
Vital Farms Inc. VITL Coon Stephanie
SVP of People and Strategy
587 $11.66 40,513
(Direct)
View
(A) Indicate amendment filing.
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