Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2024-03-19 Sale |
2024-03-21 4:30 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRMAN 10% Owner |
16,000 | $22.95 | $367,200 | 9,208,777 (Indirect Direct) |
View |
2024-03-15 Sale |
2024-03-19 4:30 pm |
Vital Farms Inc. | VITL | Post Denny Marie Director |
6,000 | $21.7 | $130,200 | 20,339 (Direct) |
View |
2024-03-14 Sale |
2024-03-18 4:30 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRMAN 10% Owner |
200,000 | $21.5 | $4,300,000 | 9,224,777 (Indirect Direct) |
View |
2024-03-14 Sale |
2024-03-18 4:30 pm |
Vital Farms Inc. | VITL | Khoury Karl Director |
4,000 | $21.27 | $85,094 | 155,069 (Direct) |
View |
2024-03-12 Sale |
2024-03-12 8:11 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
31,643 | $20.94 | $662,604 | 1,306,901 (Direct) |
View |
2024-03-07 Sale |
2024-03-11 4:15 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
25,000 | $20.1 | $502,500 | 1,246,538 (Direct) |
View |
2024-03-07 Sale |
2024-03-11 4:15 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRMAN 10% Owner |
4,000 | $20.67 | $82,680 | 9,424,777 (Indirect Direct) |
View |
2024-02-29 Sale |
2024-03-04 4:22 pm |
Vital Farms Inc. | VITL | Dale Jason COO |
20,440 | $18.07 | $369,294 | 195,917 (Direct) |
View |
2024-02-20 Sale |
2024-02-22 4:49 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRMAN 10% Owner |
12,000 | $15.83 | $189,960 | 9,428,777 (Indirect Direct) |
View |
2024-02-20 Sale |
2024-02-22 4:46 pm |
Vital Farms Inc. | VITL | Dale Jason COO |
28,440 | $16.7 | $474,818 | 307,709 (Direct) |
View |
2024-02-12 Sale |
2024-02-14 4:25 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
27,528 | $15.49 | $426,409 | 1,407,598 (Direct) |
View |
2024-01-19 Sale |
2024-01-23 4:18 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW Executive Chairman 10% Owner |
12,000 | $14.36 | $172,320 | 10,128,367 (Indirect Direct) |
View |
2024-01-12 Sale |
2024-01-17 4:58 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
27,560 | $15.22 | $419,592 | 552,952 (Direct) |
View |
2023-12-19 Sale |
2023-12-21 4:52 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW Executive Chairman 10% Owner |
12,000 | $14.52 | $174,240 | 10,140,367 (Indirect Direct) |
View |
2023-12-12 Sale |
2023-12-14 5:10 pm |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
26,069 | $15.12 | $394,138 | 412,741 (Direct) |
View |
2023-12-04 Sale |
2023-12-06 4:49 pm |
Vital Farms Inc. | VITL | Dale Jason COO |
40,000 | $14.14 | $565,600 | 48,455 (Direct) |
View |
2023-11-17 Sale |
2023-11-21 4:32 pm |
Vital Farms Inc. | VITL | OHAYER MATTHEW Executive Chairman 10% Owner |
12,000 | $12.61 | $151,320 | 10,152,367 (Indirect Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2024-03-22 Tax Withholding |
2024-03-26 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn CHIEF MARKETING OFFICER |
60 | $22.96 | 46,203 (Direct) |
View |
2024-03-17 Tax Withholding |
2024-03-19 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER |
3,192 | $21.58 | 48,800 (Direct) |
View |
2024-03-13 Tax Withholding |
2024-03-15 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
4,798 | $20.98 | 314,133 (Direct) |
View |
2024-03-13 Tax Withholding |
2024-03-15 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
2,142 | $20.98 | 56,005 (Direct) |
View |
2024-03-13 Tax Withholding |
2024-03-15 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas CHIEF SALES OFFICER |
928 | $20.98 | 81,249 (Direct) |
View |
2024-03-13 Tax Withholding |
2024-03-15 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | DAWSON JEFFERY S CHIEF ACCOUNTING OFFICER |
292 | $20.98 | 14,182 (Direct) |
View |
2024-03-13 Tax Withholding |
2024-03-15 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
928 | $20.98 | 57,950 (Direct) |
View |
2024-03-13 Tax Withholding |
2024-03-15 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT |
1,061 | $20.98 | 71,594 (Direct) |
View |
2024-03-13 Tax Withholding |
2024-03-15 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn CHIEF MARKETING OFFICER |
928 | $20.98 | 46,263 (Direct) |
View |
2024-03-11 Option Award |
2024-03-12 8:21 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT |
19,533 | $0 | 72,655 (Direct) |
View |
2024-03-10 Tax Withholding |
2024-03-12 8:21 pm |
N/A N/A |
Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT |
3,402 | $20.51 | 72,655 (Direct) |
View |
2024-03-11 Option Award |
2024-03-12 8:19 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas CHIEF SALES OFFICER |
17,270 | $0 | 82,177 (Direct) |
View |
2024-03-10 Tax Withholding |
2024-03-12 8:19 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas CHIEF SALES OFFICER |
4,828 | $20.51 | 82,177 (Direct) |
View |
2024-03-11 Option Award |
2024-03-12 8:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn CHIEF MARKETING OFFICER |
20,724 | $0 | 47,191 (Direct) |
View |
2024-03-10 Tax Withholding |
2024-03-12 8:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | McKeon Kathryn CHIEF MARKETING OFFICER |
1,679 | $20.51 | 47,191 (Direct) |
View |
2024-03-11 Option Award |
2024-03-12 8:14 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
11,910 | $0 | 58,147 (Direct) |
View |
2024-03-10 Tax Withholding |
2024-03-12 8:14 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
2,218 | $20.51 | 58,147 (Direct) |
View |
2024-03-11 Option Award |
2024-03-12 8:13 pm |
N/A N/A |
Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER |
21,438 | $0 | 51,992 (Direct) |
View |
2024-03-12 Exercise |
2024-03-12 8:11 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
35,000 | $0 | 1,306,901 (Direct) |
View |
2024-03-11 Option Award |
2024-03-12 8:11 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
95,283 | $0 | 1,306,901 (Direct) |
View |
2024-03-10 Tax Withholding |
2024-03-12 8:11 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
3,277 | $20.51 | 1,306,901 (Direct) |
View |
2024-03-12 Exercise |
2024-03-12 8:11 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
35,000 | $5.3286 | 1,306,901 (Direct) |
View |
2024-03-11 Option Award |
2024-03-12 8:10 pm |
N/A N/A |
Vital Farms Inc. | VITL | DAWSON JEFFERY S CHIEF ACCOUNTING OFFICER |
2,620 | $0 | 14,474 (Direct) |
View |
2024-03-10 Tax Withholding |
2024-03-12 8:10 pm |
N/A N/A |
Vital Farms Inc. | VITL | DAWSON JEFFERY S CHIEF ACCOUNTING OFFICER |
849 | $20.51 | 14,474 (Direct) |
View |
2024-03-11 Option Award |
2024-03-12 8:08 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
20,009 | $0 | 58,878 (Direct) |
View |
2024-03-10 Tax Withholding |
2024-03-12 8:08 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
2,144 | $20.51 | 58,878 (Direct) |
View |
2024-03-07 Exercise |
2024-03-11 4:15 pm |
N/A 2029-08-28 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
25,000 | $0 | 1,246,538 (Direct) |
View |
2024-03-07 Exercise |
2024-03-11 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
25,000 | $5.3286 | 1,246,538 (Direct) |
View |
2024-02-29 Exercise |
2024-03-04 4:22 pm |
N/A 2028-05-22 |
Vital Farms Inc. | VITL | Dale Jason COO |
20,440 | $0 | 195,917 (Direct) |
View |
2024-02-29 Exercise |
2024-03-04 4:22 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
20,440 | $3.6748 | 195,917 (Direct) |
View |
2024-02-20 Exercise |
2024-02-22 4:46 pm |
N/A 2025-09-01 |
Vital Farms Inc. | VITL | Dale Jason COO |
28,440 | $0 | 307,709 (Direct) |
View |
2024-02-21 Exercise |
2024-02-22 4:46 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
8,840 | $3.6748 | 307,709 (Direct) |
View |
2024-02-20 Exercise |
2024-02-22 4:46 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
19,600 | $1.4309 | 307,709 (Direct) |
View |
2024-02-12 Exercise |
2024-02-14 4:25 pm |
N/A 2028-05-22 |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
30,000 | $0 | 1,407,598 (Direct) |
View |
2024-02-12 Exercise |
2024-02-14 4:25 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
28,618 | $3.6748 | 1,407,598 (Direct) |
View |
2024-02-12 Exercise |
2024-02-14 4:25 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO |
1,382 | $5.3286 | 1,407,598 (Direct) |
View |
2024-01-12 Exercise |
2024-01-17 4:58 pm |
N/A 2028-05-22 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
30,000 | $0 | 552,952 (Direct) |
View |
2024-01-12 Exercise |
2024-01-17 4:58 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
30,000 | $3.6748 | 552,952 (Direct) |
View |
2023-12-26 Exercise |
2023-12-28 4:07 pm |
N/A 2024-09-26 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
12,000 | $0 | 284,231 (Direct) |
View |
2023-12-26 Exercise |
2023-12-28 4:07 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
12,000 | $1.4309 | 284,231 (Direct) |
View |
2023-12-12 Exercise |
2023-12-14 5:10 pm |
N/A 2026-12-01 |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
27,500 | $0 | 412,741 (Direct) |
View |
2023-12-12 Exercise |
2023-12-14 5:10 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
26,722 | $3.6748 | 412,741 (Direct) |
View |
2023-12-12 Exercise |
2023-12-14 5:10 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
778 | $3.2461 | 412,741 (Direct) |
View |
2023-11-27 Option Award |
2023-11-29 4:49 pm |
N/A 2033-11-27 |
Vital Farms Inc. | VITL | Pappas Peter Nicholas Chief Sales Officer |
7,221 | $0 | 74,969 (Direct) |
View |
2023-11-15 Option Award |
2023-11-17 4:47 pm |
N/A N/A |
Vital Farms Inc. | VITL | Pappas Peter Nicholas Chief Sales Officer |
496 | $10.88 | 67,748 (Direct) |
View |
2023-11-15 Option Award |
2023-11-17 4:45 pm |
N/A N/A |
Vital Farms Inc. | VITL | Diez-Canseco Russell President and CEO |
500 | $10.88 | 205,225 (Direct) |
View |
2023-11-15 Option Award |
2023-11-17 4:44 pm |
N/A N/A |
Vital Farms Inc. | VITL | DAWSON JEFFERY S Chief Accounting Officer |
500 | $10.88 | 12,703 (Direct) |
View |
2023-11-15 Option Award |
2023-11-17 4:44 pm |
N/A N/A |
Vital Farms Inc. | VITL | Dale Jason COO |
500 | $10.88 | 88,455 (Direct) |
View |
2023-11-15 Option Award |
2023-11-17 4:43 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
500 | $10.88 | 41,013 (Direct) |
View |